After nearly 30 years under LVMH, Marc Jacobs has officially been sold to WHP Global and G-III Apparel Group in a deal reportedly valued at $850 million.

The news marks a major shift for the iconic New York label, which became known for blending luxury fashion with downtown cool. Despite the sale, Marc Jacobs will remain creative director, keeping the brand’s distinctive identity firmly in place.

The decision comes as luxury groups continue restructuring portfolios and focusing on their biggest-performing houses. While LVMH sharpens its focus on brands like Louis Vuitton and Dior, Marc Jacobs now enters a fresh phase with new ownership and expansion potential.

Fashion fans will be watching closely to see what’s next, but one thing is certain: Marc Jacobs remains one of the most culturally influential names in modern fashion.