Its crazy to think that a mere 15 years ago, New Balance was considered the go to “dad” sneaker brand. Now they’re partnering with cool Parisian fashion houses such as Casablanca
The limited design will be available in two colourways; orange and green colour and red and yellow style with black accents is inspired by luxury car designs.
The shoe officially debuted in Casablanca’s AW21 campaign film, where the brand gave potential buyers a first glimpse of the upcoming models.
Casablanca’s creative director and art director, Charaf Tajer and Steve Grimes said in a release: “From when we first started working on the collaboration, we dubber it the ‘sports car for your feet’ as it evokes that feeling of when you first saw a luxury car as a child, you knew it was a car…but it was different to any car you’d seen before. It’s a feeling, a sense of wonder, designed to perform, designed to be special.”
The two brands have previously collaborated on successful shoe launches before, the first in April 2020 with a similar 327 collection, which the new designs are reminiscent of.
The limited collection is set to launch from August 27 through both Casablanca and New Balance’s official sites, as well as selected retailers.