Balenciaga has named British-Jamaican designer Martine Rose as its new creative director, marking a significant moment for the Parisian fashion house. Announced on 6 November, the appointment will take effect on 16 November, with Rose succeeding Pierpaolo Piccioli, who departed after just over a year in the role.

The London-born designer, who founded her eponymous label in 2007, is celebrated for her distinctive approach to menswear, drawing inspiration from British subcultures, rave culture, music and street style. She previously worked with Balenciaga as a menswear consultant between 2015 and 2018 during Demna’s tenure.

Rose becomes the first woman to lead Balenciaga creatively in its 109-year history. Her appointment signals a potential return to the cultural edge and unconventional spirit that helped define the house’s recent identity.