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Fashion News| Sarah Mensah appointed as new VP & General Manager of Nike North America

Nike Inc. named a replacement for a top executive who resigned after a report detailing her son’s lucrative business reselling sneakers.

Sarah Mensah takes over as vice president and general manager of Nike’s North American operations, effective immediately, the company said in a statement Tuesday. The role includes overseeing sales, marketing and merchandising in the region for the world’s largest athletic-wear company. She had worked as a senior executive at the NBA’s Portland Trail Blazers before joining Nike in 2013.

 

Mensah now leads all aspects of Nike’s North America geography, including Direct, Marketing, Digital, Sales, Consumer Construct and Territories, among others. Mensah’s most recent role was VP/GM, APLA and her prior experiences include VP/GM, Jordan Brand, North America and VP/GM Sportswear, APLA. She also served as SVP and Chief Operating Officer for the NBA’s Portland Trailblazers before starting her career at Nike.

Article sourced from Bloomberg and Streetinsider. 

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