If you haven’t already heard, Queen Bey is the new face of high street power house Hennes & Mauritz (H&M)!
“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”
The campaign images were shot in Nassau in the Bahamas by photographers Inez & Vinoodh, while the commercial was directed by Jonas Åkerlund.
Mrs Carter did that damn thang, how many R’N’B singers you know have ever had a fashion campaign as big as this?…. Don’t worry I’ll wait.