Well, it finally happened Olivier Rousteing is saying au revoir to Balmain after 14 glitter-soaked, shoulder-padded, and celebrity-filled years. The man practically was Balmain: opulent and never afraid of a little sparkle. Since taking over at just 25, Rousteing turned the once-classic Parisian house into a global powerhouse (and built the “Balmain Army” while doing it).
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Messy hair, don’t care? That seems to be the motto for AW25/26, as designers like Prada and Alexander McQueen sent models down the runway with undone waves, flyways, and perfectly imperfect texture. The bedhead look is having a major comeback but make no mistake, this isn’t the roll-out-of-bed-and-go vibe of the early 2000s. This season’s take is deliberate: think airy movement, soft frizz, and natural volume that feels effortlessly expensive.
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Fashion’s rumour mill is spinning LVMH is reportedly selling Marc Jacobs, and honestly, we’re a little worried. The label that defined quirky cool and gave us the “The Tote Bag” moment might soon be in the hands of new owners like Authentic Brands Group or Bluestar Alliance.
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Whether you’re navigating the urban jungle or attending a gallery opening, H&M Studio’s Fall 2025 collection offers versatile pieces that empower you to express your individuality.
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Born in Hunan, China, Liu got her start in 2005 after entering the New Silk Road World Model Contest, a move that kick-started her journey from small-town girl to international runway royalty. What makes her rise even more impressive? She didn’t win the contest but she still caught the fashion world’s eye.
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Fashion just got interesting again. Hermès has officially appointed Grace Wales Bonner as the new Creative Director of Menswear, following Véronique Nichanian’s 37-year reign. This marks a new era for the French luxury house and, honestly, it’s about time.
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When you think of effortless Parisian style tailored blazers, worn-in denim, and that undone, just-perfect hair, Emmanuelle Alt is the blueprint. The French fashion editor, stylist, and all-around cool girl has been shaping how the world views French fashion for over two decades.
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If you don’t know Louise Trotter, you should. The Sunderland-born designer is the definition of quiet luxury no gimmicks, no noise, just pure craftsmanship. A Northumbria University grad, Trotter worked her way through fashion’s big leagues: Whistles, Calvin Klein, Gap, Tommy Hilfiger, you name it. She mastered how to make everyday pieces feel effortlessly elevated long before “clean girl aesthetic” became a thing.
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This season, fake fur took over the runways and honestly, it was a whole mood. Forget subtle; designers went all in, sending out coats and jackets so plush they could double as duvets. From sleek, close-cropped teddy textures that whisper “chic and cozy” to wild, over-the-top Yeti vibes that practically scream from across the street, faux fur is having its biggest moment yet.
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Harris Reed’s Fall 2025 collection is bold, emotional, and full of theatrical bones with a sharper edge than ever. FW25 is aggressive, poetic, and utterly memorable. Reed proves fashion can be rebellion, art, and empowerment all at once. If you’re looking for drama with intention, this is the collection to study.
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Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
Enjoy the journey to living well
Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
THE GEN Z FASHION BIBLE
