Beauty’s favourite minimalist queen, Carisa Janes, the genius behind Hourglass Cosmetics, is back with something fresh her brand-new line, Outside In. Eight years after selling Hourglass to Unilever, Janes returns with a brand that feels more personal, more skin, and a little more soul.

Outside In launches with three star products: the Silk Serum Foundation (a 25-shade dream), Floral Reserve Facial Oil, and a luxe foundation brush. Each formula blends skincare and makeup think niacinamide, hyaluronic acid, and plant oils for that effortless “lit-from-within” glow. The packaging? Sleek and sustainable.

Janes describes Outside In as a “return to beauty with intention” a focus on performance without the pressure. It’s clean, vegan, cruelty-free, and deeply rooted in self-care rather than perfection.

For us beauty lovers, this feels like a full-circle moment. The woman who redefined luxury makeup is doing it again this time, from the inside out. And we’re absolutely here for it.