Fashion insiders were surprised this week by reports that Rihanna and PUMA have ended their long-running partnership, bringing the FENTY x PUMA chapter to a close after more than a decade. While neither side has officially confirmed the news, multiple industry reports suggest the collaboration has come to an end.

When Rihanna first joined PUMA in 2014, she transformed the brand’s fashion credentials almost overnight. The FENTY Creeper became one of the most sought-after sneakers of the decade, helping redefine the relationship between sportswear and luxury fashion.

If the reports prove true, it marks the end of one of fashion’s most influential collaborations. From sell-out sneakers to redefining women’s sportswear, FENTY x PUMA leaves behind a legacy that changed the industry forever.