GCDS delivered a bold and playful statement with its Spring/Summer 2026 collection, marking a decade of the brand’s evolution under creative director Giuliano Calza.

Built around the viral “what’s in my bag?” concept, the collection leaned heavily into digital culture, nostalgia, and hyper-sexualised aesthetics. Cartoon graphics, statement prints, and pop-culture references—like Betty Boop—dominated the runway, reinforcing GCDS’s signature irreverent identity.