Founded by Zeynep Tansug in Istanbul in 2017 as a shirt brand with an emphasis on white luxurious cotton. 

Piece of White has recently expanded into more ready-to-wear and leather and silk options, while also expanding her palette to include gray, beige, and khaki. Tansug launched the label with her Mediterranean home and culture as her main source of inspiration, and her fluid, airy, elegant pieces continue to reflect that vibe. (sourced from Harpers Bazaar)