When I first caught a glimpse of the Gucci & The North Face collaboration I honestly did not believe it was real.
After a teaser video showing a single “The North Face x Gucci” tent flag blowing in the breeze dropped in September, the collaboration of the season has finally landed. And boy, is it good. The campaign for the menswear and womenswear – plus the outdoor recreation pieces, such as tents and sleeping bags, that transport Gucci into The North Face’s world – takes us back to the ’70s.
The collection is a logo enthusiast’s dream. The North Face has adapted its quarter-circle stamp, which pays homage to the famous granite Half Dome in Yosemite National Park, to include Gucci’s green-red-green stripe. The branding is splashed all over peppy padded coats, quilted jackets and windbreakers, which are based on archival The North Face outerwear silhouettes and realised in ’70s-inspired colourways. Skirts, co-ords, sweaters and shirts come in a bunch of floral prints conceived especially for the collaboration, and in line with both brand’s sustainable policies. (sourced from Vogue.com )
Gucci is a major step up from The North Face’s previous fashion tie-ups with brands including Junya Watanabe, Supreme and Maison Margiela.