Butter yellow has been creeping into every corner of street style slouchy blazers, silky dresses, even sneakers. At first, it felt chic and unexpected, a softer take on neon or beige. But now, it’s everywhere, and honestly? It’s starting to feel like fashion’s most persistent pudding.
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Pharrell Williams isn’t just a hitmaker; he’s a certified style icon whose wardrobe has evolved from early 2000s streetwear to full-blown fashion royalty. Once known for oversized trucker hats and BBC (Billionaire Boys Club) hoodies, Pharrell’s look was always playful but calculated. It was clear from the beginning he wasn’t following trends, he was setting them.
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Anna Wintour is stepping back as Editor-in-Chief of Vogue US, but don’t let that fool you, she’s far from retiring her power. Instead, Condé Nast is hiring for a brand-new position: Head of Editorial Content for American Vogue.
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Let’s talk about Demna. No surname necessary. Once the darling of the fashion underground, Demna Gvasalia rose through the ranks with an approach that felt punk, post-ironic, and totally disruptive. But now? Some say he’s more about performance than product and we’re not entirely disagreeing.
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When it comes to sunglasses this season, subtlety is out and unapologetic attitude is in. The question isn’t do they suit my face shape it’s do they make an entrance? If your sunnies don’t stop traffic, cause a double take, or spark an unsolicited compliment at brunch, you’re doing it wrong.
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If you don’t already know the name Keith Oshiro, it’s time to change that. The Los Angeles–born, Japanese-American photographer is crafting a fresh visual language that blends softness, boldness, and raw honesty often all in one shot.
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Chemena Kamali’s second runway show for Chloé confirms what fashion insiders suspected she gets the brand. Her Spring/Summer 2025 collection served up nostalgia with just the right amount of attitude. Think: fluttery floral chiffon dresses catching the breeze, high-waisted flared jeans à la early-2000s Philo, and cheeky flamingo-pink swimsuits giving major Stella McCartney energy.
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Big changes are coming to the British high street River Island has announced plans to close 33 of its stores as part of a major restructuring move.
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This summer, your everyday tote can take a backseat tiny gold bags are having a very shiny, very fabulous moment. These mini treasures are the perfect mix of statement and sparkle, and yes, they hold almost nothing… but looking good was never about practicality.
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If there’s one piece you need in your wardrobe, it’s the classic white tank. Simple? Yes. Boring? Never. his essential basic goes with everything tailored trousers, denim cut-offs, slinky skirts, even layered under a blazer for that effortless “I didn’t try, but I still look expensive” vibe.
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Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
Enjoy the journey to living well
Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
THE GEN Z FASHION BIBLE
