Fashion’s rumour mill is spinning LVMH is reportedly selling Marc Jacobs, and honestly, we’re a little worried. The label that defined quirky cool and gave us the “The Tote Bag” moment might soon be in the hands of new owners like Authentic Brands Group or Bluestar Alliance.

Marc Jacobs has always danced between high fashion and pop culture from grunge glamour to glitter-coated chaos all while keeping that tongue-in-cheek personality we love. So here’s the question, if the brand is sold, can it keep its original spirit, or will it lose the creative rebellion that made it iconic? We’ll be watching closely. Because let’s face it fashion needs Marc’s mischief (minus the black girl cosplay). Without it, the runway might get a little too quiet.