If fashion had a resident surrealist, it would be Shona Heath the visionary set designer and art director responsible for some of the most enchanting, otherworldly imagery of the last two decades. Her work doesn’t just decorate a space; it creates a universe. And if you’ve ever looked at a fashion campaign and thought, “This feels like a dream,” there’s a good chance Heath was behind it.
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Big news out of Paris Balmain has officially named Antonin Tron as its new Creative Director, following Olivier Rousteing’s iconic 14-year run. The Paris-born designer, best known for his label Atlein.
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Beauty’s favourite minimalist queen, Carisa Janes, the genius behind Hourglass Cosmetics, is back with something fresh her brand-new line, Outside In. Eight years after selling Hourglass to Unilever, Janes returns with a brand that feels more personal, more skin, and a little more soul.
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As Vogue once famously said, “the sole aim in life of a hat is to pay you a compliment” and these toppers are doing just that. Some even give off serious King Jaffe Joffer (Coming to America) vibes, equal parts royal, outrageous, and fabulous.
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If you’ve been craving fashion with volume, drama, and zero chill, then Marc Jacobs’ Fall 2025 collection delivered in full force. Presented at the New York Public Library with a five-minute show that was more performance than runway, he went big… no, bigger. Think exaggerated silhouettes, towering platforms, and bow-shaped details that stretched beyond reality.
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Well, it finally happened Olivier Rousteing is saying au revoir to Balmain after 14 glitter-soaked, shoulder-padded, and celebrity-filled years. The man practically was Balmain: opulent and never afraid of a little sparkle. Since taking over at just 25, Rousteing turned the once-classic Parisian house into a global powerhouse (and built the “Balmain Army” while doing it).
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Messy hair, don’t care? That seems to be the motto for AW25/26, as designers like Prada and Alexander McQueen sent models down the runway with undone waves, flyways, and perfectly imperfect texture. The bedhead look is having a major comeback but make no mistake, this isn’t the roll-out-of-bed-and-go vibe of the early 2000s. This season’s take is deliberate: think airy movement, soft frizz, and natural volume that feels effortlessly expensive.
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Fashion’s rumour mill is spinning LVMH is reportedly selling Marc Jacobs, and honestly, we’re a little worried. The label that defined quirky cool and gave us the “The Tote Bag” moment might soon be in the hands of new owners like Authentic Brands Group or Bluestar Alliance.
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Whether you’re navigating the urban jungle or attending a gallery opening, H&M Studio’s Fall 2025 collection offers versatile pieces that empower you to express your individuality.
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Born in Hunan, China, Liu got her start in 2005 after entering the New Silk Road World Model Contest, a move that kick-started her journey from small-town girl to international runway royalty. What makes her rise even more impressive? She didn’t win the contest but she still caught the fashion world’s eye.
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Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
Enjoy the journey to living well
Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
THE GEN Z FASHION BIBLE
