If you don’t know Louise Trotter, you should. The Sunderland-born designer is the definition of quiet luxury no gimmicks, no noise, just pure craftsmanship. A Northumbria University grad, Trotter worked her way through fashion’s big leagues: Whistles, Calvin Klein, Gap, Tommy Hilfiger, you name it. She mastered how to make everyday pieces feel effortlessly elevated long before “clean girl aesthetic” became a thing.
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Have you heard of Saltair? The US body care brand everyone’s been obsessing over is finally crossing the pond. Founded in 2022 by model and entrepreneur Iskra Lawrence, Saltair is officially launched in the UK on October 7th exclusively at Space NK.
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This season, fake fur took over the runways and honestly, it was a whole mood. Forget subtle; designers went all in, sending out coats and jackets so plush they could double as duvets. From sleek, close-cropped teddy textures that whisper “chic and cozy” to wild, over-the-top Yeti vibes that practically scream from across the street, faux fur is having its biggest moment yet.
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Harris Reed’s Fall 2025 collection is bold, emotional, and full of theatrical bones with a sharper edge than ever. FW25 is aggressive, poetic, and utterly memorable. Reed proves fashion can be rebellion, art, and empowerment all at once. If you’re looking for drama with intention, this is the collection to study.
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Silvia Venturini Fendi just stepped down as creative director and is becoming honorary president, leaving a major creative vacancy. Naturally, the internet lit up. And who’s being whispered as the frontrunner? Maria Grazia Chiuri.
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Who said the office was boring? The corporate girly trend is still signing contracts, closing deals, and stealing the fashion spotlight. This season, it’s all about sharp three-piece suits, crisp pinstripes, and trousers so tailored they could probably negotiate a pay rise on your behalf.
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Our fave moments from NYFW? Think sharp tailoring with a polished edge, oversized suits that meant business, sleek touches of metallic, and a palette of chic, easy neutrals. Effortless, refined, and just the right amount of drama.
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Law Roach calls himself an “image architect,” but his personal style is a blueprint all its own. Bold, quirky, and unapologetically extravagant, Roach dresses the way he curates his clients—fearless.
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If you’ve scrolled through any runway highlights in the last few years, chances are you’ve seen that face sharp cheekbones, piercing green eyes, and an aura that feels both modern and timeless. That’s Vittoria Ceretti, Italy’s most famous model export since Mariacarla Boscono.
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As the leaves change, so should your beauty stash. Here’s what you need to glide effortlessly into the cooler months:
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Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
Enjoy the journey to living well
Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
THE GEN Z FASHION BIBLE
