Butter yellow has been creeping into every corner of street style slouchy blazers, silky dresses, even sneakers. At first, it felt chic and unexpected, a softer take on neon or beige. But now, it’s everywhere, and honestly? It’s starting to feel like fashion’s most persistent pudding.
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Pharrell Williams isn’t just a hitmaker; he’s a certified style icon whose wardrobe has evolved from early 2000s streetwear to full-blown fashion royalty. Once known for oversized trucker hats and BBC (Billionaire Boys Club) hoodies, Pharrell’s look was always playful but calculated. It was clear from the beginning he wasn’t following trends, he was setting them.
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The ’90s called and they’re bringing back the ultimate beauty moment: the ombré lip. Think deep-lined lips with a soft, blended center that gives major supermodel energy—à la Naomi, Tyra, and even early J.Lo. It’s dramatic, sultry, and super flattering when done right. Here’s how to recreate that iconic look, using easy-to-find products.
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Chemena Kamali’s second runway show for Chloé confirms what fashion insiders suspected she gets the brand. Her Spring/Summer 2025 collection served up nostalgia with just the right amount of attitude. Think: fluttery floral chiffon dresses catching the breeze, high-waisted flared jeans à la early-2000s Philo, and cheeky flamingo-pink swimsuits giving major Stella McCartney energy.
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Fashion fans were left stunned as Maria Grazia Chiuri announced her departure from Dior after nearly nine years as creative director. The first woman to hold the role, Chiuri transformed the iconic fashion house with a bold feminist voice, from slogan tees like “We Should All Be Feminists” to collaborations with female artists.
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Ahluwalia’s SS25 collection is a rich blend of print, texture, and cultural nostalgia. Inspired by the familiarity of home, the pieces feature patterns that echo suburban wallpaper, shimmering fabrics that reflect light like swimming pools, and sari-style drapes that wrap the body with ease and meaning.
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Fashion icon Edward Enninful has unveiled his next chapter: EE72, a cutting-edge fashion magazine and media company co-founded with his sister, film and TV executive Dr. Akua Enninful. Named after Edward’s birth year, EE72 promises to redefine storytelling in fashion through a global, inclusive, and multi-platform lens.
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Brandon Blackwood didn’t just break into fashion he strutted in with a tote that said, “End Systemic Racism,” and the world took notice. Born in Brooklyn and raised between NYC and Tokyo, Blackwood initially pursued neuroscience in College. However, his passion for fashion led him to switch majors and eventually launch his eponymous brand in 2015.
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Paolina Russo is the name fashion girls are whispering and for good reason. The Canadian-born designer, now based in London, is bringing a new kind of magic to the scene: nostalgic, surreal, and totally unexpected.
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Miss Sohee officially entered fashion’s most exclusive club: the French Haute Couture schedule. At just 28, South Korean designer Sohee Park unveiled her debut collection at Hôtel Pozzo di Borgo.
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Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
Enjoy the journey to living well
Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
THE GEN Z FASHION BIBLE
