Skincare brand Topicals has secured new cultural clout with fresh investment from WNBA star Angel Reese and global music artist Rema.

Known for addressing hyperpigmentation, eczema, and chronic skin concerns, Topicals continues to stand out for its inclusive, community-driven approach to beauty. Reese’s growing influence beyond sport and Rema’s global reach make them natural partners for the brand’s mission. Founded by Olamide Olowe, Topicals has built a loyal following by centring real skin issues and authentic storytelling over traditional beauty ideals. The investment signals a broader shift in beauty, where culture, credibility, and genuine connection now drive brand growth.