Alo is starting the year exactly how it means to go on: big, bold, and global. The LA-born activewear brand has officially appointed Benedetta Petruzzo as CEO of International, signalling serious intentions to dominate well beyond the U.S.

If the name rings a bell, it should. Petruzzo is the former Managing Director of Christian Dior Couture, where she oversaw global growth, retail expansion, and brand elevation at the highest luxury level. Yes, that Dior. Her move to Alo is a clear message: this isn’t just yoga wear anymore, it’s a full-blown lifestyle empire in the making.

With Alo’s rapid expansion across Europe, the Middle East, and Asia, Petruzzo’s luxury pedigree and operational muscle feel like a power move. Should we expect sharper strategy, elevated retail experiences? 

And on that note, Happy New Year to our FFC readers. Here’s to fresh starts, boss moves, and being fashionably fabulous all 2026. 🥂✨