Butter yellow has been creeping into every corner of street style slouchy blazers, silky dresses, even sneakers. At first, it felt chic and unexpected, a softer take on neon or beige. But now, it’s everywhere, and honestly? It’s starting to feel like fashion’s most persistent pudding.
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There’s a major shift happening at the top of one of beauty’s biggest players. R. Alex Keith, the powerhouse behind Procter & Gamble’s beauty division, is officially retiring in February 2026 after 36 years with the company.
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Pharrell Williams isn’t just a hitmaker; he’s a certified style icon whose wardrobe has evolved from early 2000s streetwear to full-blown fashion royalty. Once known for oversized trucker hats and BBC (Billionaire Boys Club) hoodies, Pharrell’s look was always playful but calculated. It was clear from the beginning he wasn’t following trends, he was setting them.
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Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
Enjoy the journey to living well
Sustainable beauty blog
for the coolest girls around
American digital magazine written and designed for Citizens of the fashion world, by Citizens of the fashion world
THE GEN Z FASHION BIBLE
