“I really see this collection as a chance to invite people into our world – and to celebrate femininity, and the flower. Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand.”

– Magda Butrym

Magda Butrym’s collab with H&M just dropped and it’s pure romance. Titled Femininity in Bloom, the collection celebrates the 10-year anniversary of Butrym’s brand, pulling from her archive of iconic, ultra-feminine designs. True to her ethos, it’s all about strength wrapped in softness delicate yet powerful, with a heavy dose of Slavic glamour.

The pieces are pure magic: a red ruffled gown that looks like it’s blooming as you move, crochet lace dresses, sharp burgundy leather coats, and tailored suits lined with secret rose jacquards. There’s no shortage of dreamy accessories either think floral sandals and crystal-drenched earrings that scream main character.

Butrym has always been about redefining modern femininity, and this collab makes her world accessible to more closets than ever. Bold, romantic, and unapologetically powerful this is how you do florals for spring. Run, don’t walk.