Legendary makeup artist Pat McGrath has been appointed as the new Cosmetic Creative Director at Louis Vuitton, a move that’s set to shake up the beauty industry. Known for her bold vision and inclusive approach, McGrath has consistently championed diversity, especially for women of colour.

With her at the helm, many are wondering—will this lead to a wider range of products catering to POC women? Given McGrath’s history with richly pigmented formulas and universally flattering shades, it’s likely we’ll see expanded foundation ranges, innovative textures, and colours that truly complement deeper skin tones.

Her influence could push for not just better representation but also product formulations that address the unique needs of melanin-rich skin. If anyone can redefine beauty standards, it’s Pat McGrath. The future of cosmetics just got a whole lot more exciting!