Jacquemus has already revolutionized fashion with its minimalist, sun-soaked aesthetic, and now, the brand is taking on beauty. Jacquemus Cosmetics is set to bring the same effortlessly chic energy to makeup and skincare, blending Parisian elegance with playful, modern appeal.

Though details are still under wraps, we can expect skin-first beauty, much like Simon Porte Jacquemus’ approach to fashion—natural, radiant, and subtly luxurious. Think glowy, bronzed skin, sheer lip tints, and effortless, barely-there makeup that enhances rather than hides.

Given the brand’s love for innovative packaging (hello, Le Chiquito bag), Jacquemus Cosmetics will likely deliver aesthetically stunning products that double as vanity décor. And if the recent Jacquemus x beauty brand collaborations are any hint, we might see a mix of French Riviera-inspired hues and textures.

Will Jacquemus shake up the beauty industry like it did fashion? If its past success is any sign, oui, absolument. Keep an eye out—this is one launch you won’t want to miss!