The Surrealist Pioneer of High Fashion

Elsa Schiaparelli, a trailblazer in the world of haute couture, brought a daring and imaginative spirit to fashion. Born into an aristocratic Italian family in Rome, Schiaparelli’s creative journey began in Paris during the 1920s. Inspired by the avant-garde art movements of the time, she launched her first collection of hand-knitted sweaters featuring trompe-l’œil designs, instantly capturing the world’s attention.

collaborating with visionary artists like Salvador Dalí and Jean Cocteau. Together, they produced iconic pieces such as the Lobster Dress, the Shoe Hat, and the Tears Dress, blurring the lines between fashion and art. Her innovative use of unexpected materials and vibrant colours, including her signature “shocking pink,” set her apart as a fearless designer.

Hollywood stars were mesmerized by her whimsical creations. Marlene Dietrich, Mae West, and Greta Garbo were loyal clients, drawn to her theatrical flair and elegance. Schiaparelli’s designs made their way onto the silver screen, influencing costume design in cinema and further cementing her status as a fashion icon.

After closing her house in 1954, the brand lay dormant until its revival in 2012. Under creative directors like Daniel Roseberry, the House of Schiaparelli has experienced a renaissance, staying true to Elsa’s avant-garde vision while appealing to modern luxury. Today, Schiaparelli remains synonymous with surrealism, boldness, and innovation, a testament to Elsa’s indelible impact on fashion.