A Journey from Humble Beginnings to Fashion Icon

Salvatore Ferragamo, born in 1898 in Bonito, Italy, grew up in a large family with humble means. Despite his modest upbringing, Ferragamo’s fascination with shoemaking began at a young age. At just nine years old, he crafted his first pair of shoes for his sister’s confirmation, igniting a passion that would shape his entire life.

Ferragamo’s journey into fashion began when he moved to Naples to study shoemaking, before immigrating to the United States in 1914. Settling in Hollywood, he quickly gained a reputation as the “Shoemaker to the Stars,” crafting bespoke footwear for iconic actresses such as Marilyn Monroe and Audrey Hepburn. His innovative designs, like the wedge heel and the invisible sandal, revolutionized the industry, blending comfort with high fashion.

In 1927, Ferragamo returned to Italy and established his eponymous brand in Florence, where he continued to innovate. His dedication to craftsmanship and quality made Ferragamo a household name, with his shoes becoming synonymous with luxury and elegance. Despite facing financial struggles during the Great Depression, Ferragamo’s brand persevered and expanded globally, attracting an elite clientele.

Ferragamo passed away in 1960, but his legacy endured through his family, who took the reins of the business. The brand continued to flourish, expanding into handbags, ready-to-wear, and accessories, all while maintaining the founder’s commitment to craftsmanship. Today, Salvatore Ferragamo remains a symbol of timeless luxury, with a legacy that continues to inspire the fashion world.