Luxury fashion house Fendi is set to enchant the world of fragrance lovers with the launch of its new fine fragrance collection. This seven-piece range marks a significant expansion of Fendi’s illustrious line-up, blending the brand’s rich heritage with innovative olfactory artistry.

The new fragrance line features an exquisite selection of scents, each crafted with meticulous attention to detail and inspired by different members of the Fendi family, as well as the brand’s artistic director, Kim Jones. Among the highlights are:

• Perché No: A sophisticated blend of sandalwood and pink pepper, perfect for those who appreciate a touch of spice and warmth.
• La Baguette: Named after the iconic Fendi bag, this fragrance features elegant notes of iris and vanilla, capturing the essence of timeless luxury.

Availability

Starting June 20, these luxurious fragrances will be available for purchase in Fendi boutiques and on the brand’s e-commerce site. Each scent is priced at $330, reflecting the high-quality ingredients and the brand’s commitment to luxury.

A Historic Move

While Fendi, owned by LVMH, has previously offered fragrances through wholesale retail channels, this launch marks the first time the brand’s perfumes will be available exclusively in its own stores. This strategic move allows Fendi to create a more intimate and exclusive shopping experience, ensuring that customers receive the full luxury treatment synonymous with the Fendi name.

The scents are deeply personal, drawing inspiration from the Fendi family members and Kim Jones, whose vision continues to shape the brand’s modern identity. Each fragrance tells a story, encapsulating the essence of Fendi’s legacy and its forward-thinking creativity.