From Humble Beginnings to Fashion Icon!

With his unique vision and boundary-pushing designs, Jacquemus has become a household name synonymous with modern elegance and avant-garde style. But how did he get started, and what are the biggest selling items from his brand? Let’s take a closer look.

Born in Salon-de-Provence, France, Simon Jacquemus began his fashion journey at a young age. With a passion for design and a keen eye for aesthetics, he launched his eponymous label in 2009 at the tender age of 19. What started as a small collection of knits quickly gained attention for its fresh take on classic French style and Jacquemus’ ability to blend tradition with innovation.

One of the standout pieces from Jacquemus’ brand is undoubtedly the Le Chiquito bag. This miniature handbag, first introduced in the Spring/Summer 2018 collection, became an instant sensation, capturing the hearts of fashion enthusiasts and influencers worldwide. Despite its tiny size, the Le Chiquito made a big statement, solidifying its status as a must-have accessory and propelling Jacquemus to even greater heights of fame.

Another hallmark of the Jacquemus brand is its emphasis on effortless sophistication and relaxed silhouettes. From oversized blazers to billowy dresses, each piece exudes a sense of understated luxury and laid-back charm. The brand’s knitwear, in particular, has garnered praise for its cosy yet chic aesthetic, making it a staple in the wardrobes of fashion-forward individuals everywhere.

While Simon Jacquemus has undoubtedly achieved success in the fashion world, his journey has not been without controversy. In 2020, the designer faced backlash for staging a runway show in the midst of the COVID-19 pandemic, prompting criticism from industry insiders and fans alike. Despite this, Jacquemus remains undeterred in his pursuit of pushing boundaries and challenging conventions in the world of fashion. With each collection, Jacquemus continues to redefine what it means to be a fashion icon, leaving an indelible mark on the world of style for years to come.