Renowned dermatologist-led skincare brand, Skinceuticals, has exciting news to share: internet sensation Sofia Richie Grainge has been announced as their global brand partner. The model and entrepreneur are set to take centre stage in Skinceuticals’ new Skin Powered by Aesthetic Doctors global campaign.

Title: Sofia Richie Grainge Joins Skinceuticals as Global Brand Partner

Renowned dermatologist-led skincare brand, Skinceuticals, has exciting news to share: internet sensation Sofia Richie Grainge has been announced as their global brand partner. The model and entrepreneur are set to take centre stage in Skinceuticals’ new Skin Powered by Aesthetic Doctors global campaign.

In addition to her role as the face of the campaign, Richie Grainge will play a pivotal role in educating consumers about the brand’s skincare philosophy, which caters to both at-home routines and in-office treatments. The model has curated a personalized skincare routine, aptly named “The Sofia,” featuring Skinceuticals’ Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore, and the Daily Brightening Sunscreen. This exclusive routine will be available for purchase on the brand’s e-commerce site.

Sofia Richie Grainge’s connection with Skinceuticals began when her dermatologist recommended the brand as the ideal complement to her daily skincare routine. In a statement, she expressed her excitement about representing a brand that aligns with her personal skincare needs.

The daughter of music legend Lionel Richie, Sofia Richie Grainge’s influence soared last year, particularly after her wedding to music executive Elliot Grainge. Known for her rapid ascent to internet stardom, she has captured the attention of major brands, fronting campaigns for Prada Beauty, Nudestix, and Jo Malone. Moreover, she has hinted at her desire to venture into the beauty industry by launching her own brand.