Prepare to wake up flawless because Beyoncé is about to revolutionise your beauty routine with her very first hair care line, Cécred. After conquering the music world with her Renaissance tour and captivating concert film, the global icon is now making waves in the beauty industry.

The buzz began in May 2023 during Beyoncé’s world tour, where she dropped subtle hints through cryptic Instagram posts. One particular photo showcased her at a vanity mirror, surrounded by mysterious unlabeled sample bottles and wielding a curling iron. In a heartfelt note, Beyoncé reminisced about her roots, growing up in her mother’s hair salon, leaving fans on the edge of their seats with a promise that something extraordinary was in the works.

Fast forward to February 6, 2024, when the Queen officially revealed the brand name: Cécred, pronounced like “sacred.” A teaser video on Instagram provided glimpses of a salon, possibly Tina Knowles’s former Houston space, Headliners, featuring women indulging in the transformative experience of washing and styling their hair. Beyoncé herself made a blink-and-you’ll-miss-it appearance, adding to the anticipation surrounding her secret hair care concoction.

Known for keeping details under wraps, Beyoncé’s foray into the beauty world promises to be nothing short of spectacular. Stay tuned as we unravel everything we know so far about the highly anticipated Cécred. It’s time to get ready to wake up flawless, just like Queen Bey.