Renowned Florentine fashion house Pucci is set to unveil its latest collection in Rome on April 4th, showcasing the eagerly anticipated “Very Vivara” line under the creative guidance of Camille Miceli, the brand’s visionary artistic director.

Having assumed the helm of this esteemed LVMH-owned label in 2021, Miceli has masterfully steered Pucci towards a contemporary trajectory while preserving its rich heritage. Established in 1947 by Emilio Pucci, the Marquis of Barsento, the brand has etched an indelible imprint on the fashion landscape, celebrated for its fluid fabrics, luxurious silk scarves, and iconic vibrant prints.

Central to Pucci’s forthcoming collection is the revered Vivara print, a hallmark design conceived by Emilio Pucci in 1965, drawing inspiration from the rhythmic undulations of the sea—a motif that promises to take center stage in the “Very Vivara” showcase.

Pucci’s pioneering spirit is evident in its early embrace of American sportswear principles, championing comfort without compromising elegance—an ethos that has profoundly shaped the brand’s identity. This innovative approach, coupled with an intrinsic appreciation for opulence and beauty, continues to define Pucci’s enduring legacy.

Emilio Pucci’s epithet as “The Prince of Prints” finds resonance in the brand’s distinctive patterns, encapsulating his distinctive fusion of functionality, style, and luxurious allure—a testament to Pucci’s lasting influence on the fashion realm.